Previously, he was senior vice president of SCE's Regulatory Policy and Affairs, responsible for developing and implementing regulatory policies and managing proceedings before the California Public Utilities Commission and other regulatory agencies. In that role, he was also responsible for the utility's Environmental Affairs organization. In October 2005, he was elected president of the company.

Fielder began his Edison career in 1970 and held a variety of supervisory and management positions in the Information Services organization. He was named vice president of Information Services, SCE's technology and systems organization, in 1989. He assumed the role of vice president of Regulatory Policy and Affairs in 1992 and was promoted to senior vice president in 1998.

Fielder is a member of the Rancho Los Cerritos Foundation and serves on the boards of directors of Miller Children's Hospital, the Aquarium of the Pacific, the Southern California Leadership Council, and the Alliance to Save Energy.

He earned his law degree from Pepperdine University Law School, his M.B.A. from the University of California, Los Angeles, and his B.A. from the University of California, Santa Barbara.

to drive the adoption of 3G wireless broadband in the Americas and India. Johnson also serves as a member of Qualcomm's executive committee. Johnson previously served as president of Qualcomm Internet Services (QIS) and MediaFLO Technologies. Johnson was integral in establishing the foundation for QIS and leading the development of next-generation wireless technology. Under Johnson's leadership, QIS was successful at developing the BREW® solution, a family of offerings that includes uiOne, deliveryOne, QPoint and BREW Signature Solutions as well as the QChat® push-to-talk solution.

Johnson began her career at Qualcomm in 1989 as a software engineer within Qualcomm Wireless Business Solutions (QWBS). She held several positions within QWBS, including director of business development, where she was responsible for adding network management centers for the OmniTRACS system in Malaysia, Korea, Japan and Mexico. She also served as vice president of technology, where she led the customer software group. She joined Qualcomm Consumer Products in 1997 as vice president of business development and was appointed vice president of sales shortly thereafter. Johnson was named senior vice president of sales for QCP in April 2000 and took on the additional responsibilities of marketing for Kyocera Wireless in a transitional role after the sale of QCP to Kyocera. Prior to joining Qualcomm, Johnson worked as an engineer for General Electric's Military Electronics Division.

She holds a Bachelor of Science degree in Electrical Engineering from San Diego State University.

the Middle East and South Asia in the International Trade Administration's Market Access and Compliance unit. In this position, she directs the Department's regional activities on market access, trade, commerce and compliance with international trade agreements. She is responsible for developing programs, policies and strategies to strengthen the U.S. commercial position in nearly 80 countries.

She serves as a co-chair for the U.S.- India Trade Policy Forum?s focus group on tariff and non-tariff barriers and as a co-chair for the U.S.- India High Technology Cooperation Group?s working group on Biotechnology and Life Sciences (which includes biotechnology, pharmaceuticals, medical devices and health IT).

Ms. Vineyard joined the Commerce Department in 1994. Prior to her current position, Ms. Vineyard served as the Director of the Office of Africa, as Senior Policy Advisor to the Under Secretary of Commerce for International Trade, and as a desk officer in the Office of South Asia and Oceania. She has been detailed twice to the Senate Finance Committee, where she worked with the Trade Subcommittee on a wide range of issues, including its consideration of the African Growth and Opportunity Act. Prior to joining the Commerce Department, Ms. Vineyard worked in the private sector.

She holds a master's degree from George Mason University and a bachelor's degree from the College of William and Mary.

Knowledge of Cantonese, Mandarin, Thai, French, Japanese, Tagalog, Indonesian, and Russian. Extensive international travel to Asia, South America, and Europe.

Field Marketing Manager at Oracle USA. Computer Software industry. 2001 ? 2006
Generated leads and drove sales objectives by intelligently communicating and executing integrated marketing program plans to customers in support of the sales team. Created relevant messaging with the field marketing team that improved the effectiveness of all communications, including training of team members.

University of California, Santa Barbara:  BA, Political Science - International Relations.

in Southern California up through Central California, with international revenue in excess of $158 million dollars. Steve grew up in the city of South Pasadena and graduated from USC with a Business degree in finance and communication. He has 25 years experience in the transportation industry. He has held both operational and sales management positions in the Air Freight Forwarding industry, shipping equipment industry as well FedEx Ground & FedEx Services. As a Senior Manager of operations, for FedEx Ground, he opened two new facilities in Northern California. He then moved back to Southern California to handle various sales management responsibilities. He has won numerous awards, among them Senior Manager of the Year, Best International Station of the year, District Sales Manager of the Year and FedEx Presidents Club.

He is currently Chairman of the executive committee, for the 83rd World Trade Week breakfast, with Los Angeles Chamber of Commerce. He is a Director with the Foreign Trade Association, he is on the Southern California District Export Council.

The Company has created new technologies and products to serve municipal, light industry and residential customers. WindStream is engaged in pilot programs in California ongoing work for the Department of Energy and the Department of Defense.

Prior to his joining WindStream, Mr. Bates was President of Avant Interactive, which created and patented an interactive video technology and licensed its technology to all the major television and cable networks, national and international advertisers and marketers, educational video providers and the US Military. The Avant technology was seen as a revolutionary step forward in the way video was used to sell and market products for both broadcast and online distribution. Under Mr. Bates? guidance, Avant Interactive was a cash flow positive, profitable start-up company with over 20 employees and worldwide contracts.

Mr. Bates has a keen eye for spotting new trends in the marketplace and being able to quickly and cost effectively exploit these new opportunities. Mr. Bates lives in Los Angeles with his wife and two children.

USA: http://www.cal2cal.com) ? a multi-national innovative ICT products and solutions organization with subsidiary and offices in Australia, Canada, India, UK & USA He is an accomplished, creative and visionary executive with 26 years of international professional experience in the field of Computing and Software Engineering. His global professional experience spans many countries - Australia, Bangladesh, Canada, France, Greece, India, Kuwait, Philippines, New Zealand, Singapore, UK, and USA (over 22 years in the US).

Gora is a representative of USA (as Country Delegate) at ISO Health Informatics committee: TC 215. He is also a Senior Member of both ACM and IEEE.

He is a Science (MS Honors) and Engineering (B.E. Honors) alumnus of B.I.T.S., Pilani, India. Gora is an avid traveler, reader and loves to play bridge in his spare time on his mobile PDA!

and if needed, develops and implements training programs designed to create an environment of inclusion. In addition, she helps clients evaluate the success of training programs on topics such as diversity, intercultural issues, communication, and leadership skills.

Dr. Gupta is an expert on working with clients who have a presence in India or are outsourcing to India. She assists them in working through their cultural differences in order to increase productivity and decrease costs.

Dr. Gupta received her Ph.D. from UCLA and is a senior faculty member in Chapman University?s Leadership Services Program. She is the author of several books including A Quick Guide to Cultural Competency, part of the Quick Guide Business Series for the busy professional which was featured on Forbes.com

& Environmental Exports. Mr. Guthrie is based in Newport Beach, California, and serves as the West Coast representative for the Office. Mr. Guthrie began his career with Ex-Im Bank 12 years ago as a Business Development Officer at the Bank?s West Regional Office in Newport Beach, where he was responsible for export transactions originating in Central California, Santa Barbara, Ventura, and north Los Angeles Counties, as well as the states of Montana, and Utah.

A native of the San Francisco Bay Area, he holds a Bachelor?s degree in history from Principia College in Illinois, and a Master?s degree in Latin American studies, emphasizing economics, from San Diego State University. Mr. Guthrie is fluent in Spanish, and conversant in Portuguese.

to the US apparel industry: Fashionbizinc.org. The FBI?s training center is housed in the heart of LA?s fashion district. Since its inception in 1999 the FBI has grown to become an important resource for apparel manufacturers. Additionally, all the training developed at the FBI has been recognized by the state of California?s ETP program, which allows manufactures and employees to attend training and receive state sponsorship.

Frances has self-published a series of books dealing with starting a fashion business: Fashion for Profit is an extensive text that covers the A to Z of starting an apparel company, Costing for Profit, Brand Building For Profit, & Forms for Profit all address additional valuable information when starting an apparel company. www.fashionforprofit.com

Additionally, Frances has her own consulting firm and consults on product development, branding, merchandising and production. She also presents seminars at industry trade shows both nationally at MAGIC, ASR, LA Textile week, NY Textile show, Vegas Textile show, and internationally at the Hong Kong World Boutique, Shanghai University and other global venues.

As of Dec. 2009 Frances was voted for six consecutive years by the California Apparel News as one of the most influential within LA?s fashion industry. February 2007 she was invited by the French Government to participate in a delegation to visit France to discuss copyright issues that affect both branded labels in France and the US. In November 2007 Frances was invited to present at Shanghai University about the certified job training she has developed at the FBI. She was also recently appointed by the US government to be a member of the US Department of Export Council (DEC). October 09 she was part of a global delegation to be invited by the German creative arts department of government to visit Munich, Dusseldorf, Essen and Berlin. This year she will be one of three global apparel incubator founders to be a guest of the Australian Government to visit Sydney, Melbourne and Perth to join discussions on the importance of incubation for new businesses.

Frances?s past professional experience included having her own name under license in Japan, designing a collection for Pricilla Presley for Home Shopping, product development for the Royal House of Brunei and extensive European professional experience both as an educator and designer. She left her 9 year position as a full time Associate Professor at Otis College of Art and Design in LA in 1999 to found and direct the development of the Fashion Business Incorporated. Previously she was a eight year faculty member of FIDM (Fashion Institute of Design & Merchandise)

Email: Frances@Fashionbizinc.org & Frances@Fashionforprofit.com

West Los Angeles office in 1999. In addition to her role as director, Ms. Hennessy assists small-to-medium sized companies with their international marketing efforts.

Ms. Hennessy began her career in international trade at the Department of Commerce in Washington, D.C. where she worked for six years investigating whether foreign governments or companies were engaging in unfair trade practices. As a U.S. government official, Ms. Hennessy has traveled to Asia, Canada, Europe and South Africa.

She holds a Master's Degree in International Affairs from the George Washington University in Washington, D.C. and a Bachelor's Degree in Business Administration from the University of Southern California.

turnaround and high-growth businesses. He accomplishes this by recruiting and inspiring high-performing multinational teams, and creates a climate that liberates both individual and collective talents. He left a successful position as President of SmartLabs Inc., to follow his passion to teach and encourage the average person to become green. He conceived Greenwala in early 2008 as a vehicle to counteract the negativity that surrounds environmental issues. Kapur then rallied the support of seasoned entrepreneurs and attracted a core group of co-founders to start-up the company in April of 2008.

As President of SmartLabs, a leading electronic home automation company, Kapur was recruited to build strategic sales and marketing capability. He was responsible for the development of strategy and infrastructure, including retail agreements, pricing policies, terms and conditions, logistics, budgets, quotas, co-op programs, and organizational design. During his tenure, Kapur successfully championed and led major corporate restructuring and built SmartLabs into one of OC Metro?s Top 10 Best Places to Work in Orange County.

As General Manager of Dell South Asia, Kapur maintained full operating, financial, strategic and P&L responsibility for $400 million computer systems business across the region, including Taiwan, Singapore, Malaysia, India, Thailand, all Southeast Asia countries. He delivered strategies and tactics that increased annual revenues by 24 percent and operating income by 71 percent. Kapur is credited with developing and implementing a comprehensive Regional Business Plan that set clear business direction, identified growth opportunities and spending priorities, and integrated annual operating plans with Dell?s global vision. He also served as Director of Sales and Marketing for Dell in China from 2000-2002 where he was responsible for implementing the company?s direct-to-market business model.

Kapur contributes his time to the community, as a member of the Young Presidents Organization, appointee to the City of Irvine Green Ribbon Environmental Committee and is a member of TiE.

Kapur earned his Bachelor of Arts degree in International Business from Cal State Fullerton.

owners and their professional associations. He is also responsible for trade promotion programs to encourage increased trade through the Port of Los Angeles and the Southern California Gateway. This includes outreach efforts to encourage local small to medium size business to consider export markets. Additional outreach includes local and national customs brokers and freight forwarder associations, as well as major commodity sectors.

MacLellan has held this position since January 2007, and previously was Director of Marketing, at which time he directed marketing programs, coordinated the activities of the Port's ten international offices and worked with both customers and service providers to help build the Port's long-term clientele. Prior to joining the Port of Los Angeles in 1992, he spent more than 20 years working in the international shipping industry.

MacLellan holds a bachelor's degree in economics and political science from Sir George Williams University. For a number of years he taught a course on International Shipping at UCLA Extension as well as for a special international MBA program at the Anderson Business School. In 2008 he conducted a course on trade and shipping at the Monterey Institute of International Studies (The Graduate School of International Policy Studies). He is a Director of the U.S. - Mexico Chamber of Commerce (Southern California), the Foreign Trade Association (Southern California), the French - American Chamber of Commerce, the Southern California District Export Council of the U.S. Department of Commerce (2008) and the California Council for International Trade (merged in 2007 with the California Chamber of Commerce).

He has been responsible for marketing international trade products and services to importers and exporters in the Southern California market for the past 27 years. He served two terms as President of Export Managers Association of California and was Chairman of the Export Small Business Development Center.

Mr. Murphy has been a guest lecturer for various universities and associations in the Southern California area, as well as in Asia. In 2006, United State Secretary Of Commerce Carlos M. Gutierrez appointed Mr. Murphy to his second term as member of the California Inland Empire District Export Council. Mr. Murphy as also been a panelist in the last three Global Trade Summits.

works with large segments of the SCE customer base and with designated ethnic groups within SCE service territory that are considered underserved. These groups include Asian Pacific Americans, Latinos and African Americans. Daphne has over 15 years of experience in both for-profit and non-profit arenas; she becomes passionate about developing and implementing the promise of social venture philanthropy, by linking charitable donors to the extraordinary needs in the community. Daphne has been involved in education, social justice, mentoring, and community service for her entire working life.

An integral part of the program is outreach to these groups? respective community-based organizations, advocacy groups, business and professional organizations, and legislative officials. Daphne also works with consumer and environmental organizations in the SCE service territory and throughout California. Currently she serves on the boards for Asian Pacific American Legal Center, Hong Kong Association of Southern California, Chinese Chamber of Commerce, and the Taiwan Hotel/Motel Association of Southern California.

Americas for APL and APL Logistics. He was appointed to the position in March 2003. His responsibilities include all sales management functions and customer support operations, including oversight of APL?s primary service center in Denver and Costa Rica.

With 24 years of industry experience, Mr. Noe has held positions in executive general management, as well as senior level sales and trade management posts in the U.S. and Asia. Prior to his current job, Mr. Noe led a group of sales and marketing professionals from APL and APL Logistics that developed integrated supply-chain solutions for core customers.

Mr. Noe holds degrees in both marketing and finance from Southwest Texas State University, and has extensive experience in developing economic and pricing models for ocean transportation and logistics management. He has additional training in supply-chain management from MIT and Northwestern University.

bottom of pyramid markets using innovative technology and business. His responsibilities include developing new services businesses, raising capital, developing partnerships, building the team, and executing BeWo's pilot projects that are currently underway in India. Previously he worked at Qualcomm, where he lead a mobile services business focused on emerging markets that was incubated at Qualcomm after winning the Qualcomm venture fest. Prior to Qualcomm he helped manage his family owned medium scale enterprise in India. Author of pending patents, Sharad has a Bachelor?s and Master?s in Electrical Engineering and an MBA from UCLA's Anderson School of Management.

a Los Angeles based advisory firm helping US companies with strategy & execution across India markets, sourcing, and investment. Practice areas include green technology opportunities, social entrepreneurship, and trade.

Grounded in over 20 years of experience, Sampath delivers global insight and successful India market penetration for businesses, non-profits, & ventures. Previously, he held senior management, marketing & technology roles at Capital One, Reuters, and hi-tech start-ups.

Sampath has taught Global Business in the UC-Irvine Merage MBA program. He also speaks widely at conferences and in the media. Sampath serves on the boards and committees of the IBA Journal, IEABA, IEEE Computer Society, Global Humanitarian Technology Conference, California Governor?s CTE Initiative, TechAmerica, and the Foreign Trade Association.

Sampath holds an MBA from the USC Marshall School of Business.

He has engaged in more than 5,000 hours of R&D linked to the production, distribution, importing, and exporting of film, television, animation, and multimedia, to and from this region. Some of his early projects included R&D and strategy for The Pakistan Educational Network, for IT pioneer Safi Qureshey; development of strategic alliances for Pentamedia Graphics, Ltd., at one time India's largest animation company; and the production of two of India?s largest media conferences, in 2000 and 2001, featuring industry leaders from six continents.

He also regularly addresses Indian and other media-related professional groups around the world, is a Charter Member of The Indus Entrepreneurs (TiE), former Executive Vice President of Indians in American Media [IAM], and has written often for The India Journal. He is additionally developing a major multinational motion picture to be shot in India, the US, and the UK, and has an agreement with the Government of Maharashtra, India, to develop a world-class theme park on the grounds of Film City, India?s largest motion picture studio, in the center of Mumbai (Bombay).

For 6 years Mr. Silverman has also represented the US entertainment industry initiatives for Tata Elxsi, Ltd., the visual computing arm of The Tata Group, India?s oldest and largest industrial conglomerate. Tata is a $62 billion per year amalgam of 98 companies, engaged in automobile manufacturing, engineering, chemicals, iron and steel, department stores, financial services, foods, hotels, software, and telecommunications. He has also served as US Executive Producer of animation or visual effects, for motion picture and television projects, for Tata assignments from Disney, DreamWorks, MGM, Lionsgate, STARZ/Film Roman, Hasbro, Mike Young Productions, and others.

Mr. Silverman is additionally Chairman of the Board of the non-profit Caritas Telecommunications, former Chairman of the Board of the Tierra del Sol Foundation, a Director of the South Asian Studies Association, and a Digital Media Advisor to both Pasadena City College and Mt. Sierra College.

trademark, and trade dress disputes. Her cases have involved a vast array of technologies and products, including pharmaceuticals, biochemical products, and mechanical devices.

Ms. Swaroop attended law school at UC Berkeley ? Boalt Hall, where she was a member of the California Law Review, Asian Law Journal, and Berkeley Technology Law Journal. At Boalt, she received the American Jurisprudence award for Proprietary Rights in the Biotechnology Industry. Prior to joining the firm, Ms. Swaroop completed a judicial clerkship with the Honorable Saundra Brown Armstrong, U.S. District Court for the Northern District of California and a judicial externship with the Honorable Gary L. Taylor, U.S. District Court for the Central District of California.

Ms. Swaroop joined the firm in 2000 and became a partner in 2005.

Education
University of California Berkeley, Boalt Hall (J.D. 1999)
Harvard University (B.A. Biology 1996) cum laude

Detailed bio at http://kmob.com/pages/bio_template.cfm?idkey=256&T=N

Global Innovation, and Neely Chair of American Enterprise, at the Marshall School of Business, the University of Southern California, Los Angeles, CA. Dr. Tellis is an expert in innovation, global market entry, new product growth, global diffusion, advertising, quality, and pricing. He has published 4 books and over 100 papers (http://www.gtellis.net ) that have won over 15 awards, including the Frank M. Bass, William F. Odell, Harold D. Maynard (twice), and the Vijay Mahajan award for lifetime contributions to marketing strategy.

His recent book, Effective Advertising: How, When, and Why Advertising Works, summarizes almost 50 years of research on advertising effectiveness. It was twice nominated for the AMA/Berry Award for best book in Marketing. His latest book, Handbook of Advertising, brings together 30 chapters by distinguished experts in advertising. His book titled, Will and Vision: How Latecomers Grow to Dominate Markets, (co-authored with Peter Golder, McGraw Hill) explains how a firm can be relentless innovative to capture market leadership. The book was cited as one of the top 10 books in business by the Harvard Business Review and was the winner of the American Marketing Association Berry Award for the best book in Marketing over the last three years.

Dr. Tellis is a Trustee of the Marketing Science Institute and a Senior Research Associate and Visiting Chair of Innovation, Marketing, and Strategy at the Judge Business School, Cambridge University, UK. He has also been a Visiting Fellow of Sidney Sussex College, Cambridge University, and a Distinguished Visitor, Erasmus University, Rotterdam. Previously he worked as a Sales Development Manager for Johnson & Johnson. Dr. Tellis is an Associate Editor of Journal of Marketing Research and has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing, and Marketing Science for several years.

outstanding results in the area of distribution operations, transportation across various industry sectors. His expertise covers End to End (E2E) Supply Chain. Mr. Vyas? holistic approach in the areas of operations; process mapping, benchmarking, team building, strategic sourcing, web-based systems technology, lean/six sigma make him standout. His relentless pursuit of perfection and becoming best in class through continuous improvement has enabled him to achieve double-digit improvement year after year that is long lasting and sustainable.

In his current role as a managing director of ALLogistx International, his mission is to help small to mid size companies by providing the best in class supply chain tools and practices. He believes most mid size and large companies have been able to realize some degree of supply chain optimization through internal as well as external resources. However, lack of resources and constraints makes it hard for small size companies to achieve their true potential. ALLogistx makes their knowledgebase and resources available to these companies at a fraction of the cost. Mr. Vyas, a visionary leader and senior business executive provides in-depth knowledge and a roadmap on how to penetrate and succeed in competitive global markets.

Educational Background:
? M.B.A. Finance, Operations Management California Poly Technic University
? M.S. in Industrial Engineering/Operations University of Southern California
? B.S. in Industrial Engineering (Operations Research, Manufacturing) California Poly Technic University