Our initiatives in this space have been distinctly successful
due to our coalition approach with Governments, Non-Governmental
Organizations and the private sector. Business-2-Business,
Business-2-Consumer are common strategies. However in the rural
sector, the governments and NGOs are critical in scale and
development with the Bottom of the Pyramid sector in India.
Below Poverty Line segments have fundamental needs across
healthcare, food, water, energy, education, awareness, financial
tools, and economic development - among many others.
The World Bank’s Country Strategy (CAS) for India for 2009-2012
focuses on helping the country to fast-track the development of
much-needed infrastructure and to support the seven poorest
states achieve higher standards of living for their people. The
strategy envisages a total proposed lending program of US$14
billion, for the next three years, of which US$9.6 billion is
from the International Bank for Reconstruction and Development (IBRD)
and US$4.4 billion from the International Development
Association (IDA).
The WB strategy is closely aligned with the Government of
India’s own development priorities expressed in the Eleventh
Five Year Plan. It was arrived at after a series of
consultations with a broad range of stakeholders including the
government and civil society. Under the strategy, the Bank will
use lending, dialogue, analytical work, engagement with the
private sector, and capacity building to help India achieve its
goals.