Case: Direct Marketing Strategy

Our Direct Marketing Strategy Case is a sample of our experience and approach in achieving tangible business goals. Quanta's experience in leveraging structured and unstructured data helps deliver validated insights. The case illustrates some of our capabilities in database marketing, customer profiling, segmentation, and analytics.

Project Steps

1. Client Business Value Assessment
2. Goal Setting
3. First Cut Analysis
4. Data Assessment & Validation
5. Full Bore Analytics
6. Deliverables/Recommendations

Quanta can maximize revenues from your existing customer base by providing best-in-class targeting & profiling. We enable relevant offers to the right customers through the right channels.

Our methodologies and models are applicable to both B2C and B2B marketing strategies. Quanta's true value add is our alternative guerilla marketing approach, which delivers strong results and a unique brand.

Quanta's robust approach incorporates real-time data into the decisioning process to enable timely results and action.

Case study

Client: Credit card marketing division of Fortune 500 financial services company, USA

Category: Marketing Strategy

Domain: Financial Services

Goal: To increase revenue per customer and to optimize marketing strategies targeting credit card account holders.

Process: Performed strategic analysis based on structured & unstructured data.

Impact: Lower marketing spend and higher revenue in targeted segments.

Duration: 1 year

 

Case: Guerilla Marketing Strategy - Tech

Please review our distinctive approach in bringing new businesses, products & services to market. Quanta's experience in competitive analyses, business cases and market insight helps deliver strong value & tangible results. The case also illustrates some of our capabilities in non-traditional marketing, product positioning, pricing models, and branding.

Project Steps

• Product Assessment
• Competitive Analysis
• Product Positioning & Pricing
• Branding
• Guerilla Marketing
• Execution

Quanta can craft a low-risk, high-impact approach to help you bring new products to market. Our extensive experience with innovation and startups renders us a valuable partner in your quest.

Case study

Client: Hi-Tech startup out of Los Angeles, USA

Category: Marketing Strategy

Domain: Technology Services

Goal: To assess viability of a new product in a dynamic market environment.

Process: Competitive analysis, business planning and product development.

Impact: Identified lucrative market segments, and delivered a solid business strategy.

Duration: 6 months